Is it recession-proof? Masstige purchase intention: the moderating effect of perceived economic crisis
نویسندگان
چکیده
The aim of this study is to investigate the effect economic crisis on consumers’ masstige behavioural intention. examines effects uniqueness, hedonic value, conspicuous consumption and perceived quality purchase intention, as well moderating crisis. conducts hierarchical multiple regression analysis. results show that uniqueness values have significant influences while no influence In addition, has relationship between consumption,
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ژورنال
عنوان ژورنال: SHS web of conferences
سال: 2022
ISSN: ['2261-2424', '2416-5182']
DOI: https://doi.org/10.1051/shsconf/202213201013